Search engine optimization SEO is a process in which a website is optimized for search engine so that it can get high ranking in search engine results. In organic seo website is optimized for search engine against some important keywords which are relevant to the website. Keyword selection is done by Seo experts. The seo analyze a website to know about the website. After knowing about the website the seo perform keyword research through different tools like Google ad word tool. By using different tools seo selects some keywords having low competition with high search volume. The selected keywords can be exact or phrase. After keywords Meta tags and description of website is written using those keywords.
In organic Seo many techniques and tools are used to get the website on the top of search engine results. When a website is live on internet but it is not on the top of search engine results then that website will miss huge amount traffic. When a user enter a keyword relative to your website and your website is not shown on the top results the will be unable to find. The reason is that usually users prefer those results shown on the top results of search engine, so you will miss the traffic.
If you want to get more traffic on your website then the website must be on the top of search engine results and seo experts is only one who can help you to do so.